Hanan Abdel- Khalek

Hanan

Abdel- Khalek

UGC CREATOR | brand strategist

WHat is UGC?

UGC (User Generated Content) is brand specific content created in order to story tell or sell a product or service tried and tested and creatively packaged on a digital platform. It can involve images, videos, text, audio – that has been posted by users generally to social media but can also include online review websites, forums, etc. We speak on the companies behalf about your product service or fantastic company culture!

Why is it important?

92%

Of consumers turn to someone they recognise, like or know for referals above any other source

79%

of people say UGC highly impacts their purchasing decisions.

90%

of consumers say authenticity is important when deciding which brands they like and support

Hi I’m Hanan

I am a 30 y/o model, brand strategist, writer film maker, and content creator based between Cairo and London. I build businesses for a living! Authentic story telling is at the heart of everything that I do, this can take place through copy writing, long form writing, product reviews, content curation, viral story telling.

I love to dare to explore how I can connect with and engage a different audience. Each piece of content is like a work of art. As a business owner I know what the consumer needs and what the founders need! I love travel, street style, design, food, clothing, makeup and more!